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HubSpot vs Bitrix24 Advantages

HubSpot Pros

  • Modern design
  • HubSpot integrations
  • Module-based
  • Decent social marketing tools

HubSpot Cons

  • Limited free plan
  • No source code
  • No On-Premise version
  • Modules have to be purchased in bundles, costly
  • Even high-tier plans have significant limitations

Bitrix24 Advantages

  • Free plan
  • Cloud or on-premise
  • Source code access for the On-Premise edition
  • 35+ cross-integrated tools
  • All tools in single ecosystem, no need to purchase them separately
  • Affordable higher-tier plans

Basic Bitrix24 Advantages Overview

There are several key advantages Bitrix24 offers compared to HubSpot.

  1. In Bitrix24, you get a user limit for each plan, which means you can keep adding more users within the plan limit and still pay the same amount of money per month/year. HubSpot is totally different – there, you have to pay a separate subscription fee for every user, which adds up to your costs once you start growing as a company. Also, different features require extra licenses, so, with much higher prices, your costs will get even more sizable.
  2. Bitrix24 offers a complete set of business tools and not just CRM. That includes a built-in messenger, video calls, online file storage, calendar, tasks, business process automation, and more. No hidden fees, no additional charges – the subscription price that you pay is the final one.
  3. If you choose our On-Premise edition, you can host Bitrix24 on your own server. This is extremely helpful if you work with sensitive data or have advanced safety concerns – plus, the On-Premise edition features a wide range of customization options, from interface to functionality.

HubSpot Positioning

HubSpot is a CRM platform with all the software, integrations, and resources you need to connect marketing, sales, content management, and customer service. The HubSpot CRM platform makes it easy for your entire company to work together – from marketing to sales. Each hub is powerful alone, but they're even better together.

On the contrary, Bitrix24 features significantly more different business tools that are already cross-integrated and interlinked, working as a part of a single ecosystem. When you subscribe to Bitrix24, you have all the tools for your company in place, neatly organized, set up, and ready for work. Bitrix24 is more than just a CRM – it includes tools for marketing, task management, team collaboration, communication, and business process automation. All covered by one, flat-fee subscription that does not feature per-user pricing.

Pricing

Pricing Model

  • HubSpot: mixed model (every plan has a user limit, but you can add extra users over the limit)
  • Bitrix24: flat fee (every plan has a user limit. Add as many users as you need within that limit, no additional charge)

If Billed Monthly:

HubSpot

  • Starter plan – $10 per user (2-user plan, $20/mo)
  • Professional plan – $100 per user (5-user plan, $500/mo)
  • Enterprise plan – $120 per user (10-user plan, $1,200/mo)

Bitrix24

  • Basic plan – $12.2 per user (5-user limit, $61/mo)
  • Standard plan – $2.48 per user (50-user limit, $124/mo)
  • Professional plan – $2.49 per user (100-user limit, $249/mo)
  • Enterprise – starting from $1.99 per user (250-user limit, $499/mo)

If Billed Annually:

Hubspot

  • Starter plan – $10 per user (2-user plan, $20/mo)
  • Professional plan – $100 per user (5-user plan, $500/mo)
  • Enterprise plan – $120 per user (10-user plan, $1,200/mo)

Bitrix24

  • Basic plan – $9.8 per user (5-user limit, $49/mo)
  • Standard plan – $1.98 per user (50-user limit, $99/mo)
  • Professional plan – $1.99 per user (100-user limit, $199/mo)
  • Enterprise plan – starting from $1.59 per user (250-user limit, $399/mo)

Free Plan:

Hubspot

  • Free plan for 5 users
  • 14-day trial

Bitrix24

  • Free plan with unlimited users
  • 15-day trial

*Different Hubspot licenses require different payment: Sales Hub, Marketing Hub, Service Hub

Features

CRM Limitations:

Hubspot

  • Unlimited deals
  • Unlimited leads
  • Unlimited contacts
  • Unlimited quotes
  • Unlimited invoices

Bitrix24

  • Unlimited deals
  • Unlimited leads
  • Unlimited contacts
  • Unlimited quotes
  • Unlimited invoices

User Experience and Support:

Hubspot

  • Personalized interface
  • 24/7 support
  • Support website
  • Integrated helpdesk widget
  • iOS, Android
  • Desktop app

Bitrix24

  • Full product company branding, for all employees
  • 24/7 support
  • Support website
  • Integrated helpdesk widget
  • iOS, Android
  • Windows, Mac and Linux

Sales Automation:

Hubspot

  • Type of configuration: You get two automation blocks – for Sales Sequences and Workflows
  • Automatic actions
  • Conditions for automatic actions
  • Webhooks for third-party applications
  • Automatic deals assignment for responsible employee
  • Supervisor notifications
  • Segmentation
  • Email marketing
  • Social media marketing
  • Integration with tasks
  • Entire company workflow creation
  • Automatic payment processing
  • Delivery control
  • Advanced customer communication tools
  • Limited (30 signatures per month)

Bitrix24

  • Type of configuration: Configured separately for each business tool: deals, leads, contacts, tasks, drive, feed, etc. on the go, so you can immediately see the progress
  • Automatic actions
  • Conditions for automatic actions
  • Webhooks for third-party applications
  • Automatic deals assignment for responsible employee
  • Supervisor notifications
  • Segmentation
  • Email marketing
  • Social media marketing
  • Integration with tasks
  • Entire company workflow creation
  • Automatic payment processing
  • Delivery control
  • Advanced customer communication tools
  • Unlimited

Deals and Leads Representation Tools:

Hubspot

  • List view for deals and leads
  • Kanban board - Deals only
  • Forecasting
  • Calendar view
  • Deals Activities View
  • Proactive CRM
  • Customizable Kanban stages
  • Customizable deal and lead pages
  • Deal page customization
  • Open slots
  • Time to create new field in a deal - 3.5 minutes

Bitrix24

  • List view for deals and leads
  • Kanban board - Deals and leads
  • Calendar view
  • Deals Activities View
  • Proactive CRM
  • Customizable Kanban stages
  • Customizable deal and lead pages
  • Deal page customization
  • Deal page customization
  • Open slots
  • Time to create new field in a deal - 30 seconds

Telephony:

Hubspot

  • Marketplace apps
  • Cloud PBX
  • Office PBX
  • Rent a number
  • Call limits - Up to 12,000 minutes

Bitrix24

  • Marketplace apps
  • Cloud PBX
  • Office PBX
  • Rent a number
  • Call limits - No limitations

Social Media:

Hubspot

  • Facebook, Instagram, LinkedIn, Twitter
  • WhatsApp
  • Lead generation
  • Extra integrations with third-party apps

Bitrix24

  • Facebook, Instagram, Telegram
  • WhatsApp, Viber, Apple
  • Lead generation
  • Extra integrations with third-party apps

Reports and Analytics:

Hubspot

  • Sales Intelligence
  • Unlimited custom reports
  • Advanced filters
  • Visual dashboards
  • Database integrations
  • Several analytics integrations in the marketplace

Bitrix24

  • Sales Intelligence
  • Unlimited custom reports
  • Advanced filters
  • Visual dashboards
  • Database integrations
  • Built-in integration with Microsoft Power BI, Google Looker + huge number of integration apps in Bitrix24 Market

Security and Reliability:

Both services provide excellent security for their customers and data. However, Bitrix24 has one crucial advantage: if you want to host your data on your own server, you can use the Bitrix24 On-Premise version.

Hubspot

  • IP restrictions
  • Data hosting on separate servers
  • GDPR compliance
  • Multifactor authentication
  • SSO
  • On-Premise version

Bitrix24

  • IP restrictions
  • Data hosting on separate servers
  • GDPR compliance
  • Multifactor authentication
  • SSO
  • On-Premise version